Local bookstores were just beginning to make a come-back from the 2008-9 Big Recession, when the pandemic blew writers and booksellers dreams away.
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Get those creative juices flowing because marketing during the pandemic is going to take moxi! While marketing books has always been a challenging task for authors, the publishing industry is in turmoil now. Due to COVID 19, shipping and handling are a big problem with average book shipments now 22 – 30 days. This is having a major impact on the availability of some books through distributors like Amazon. In spite of this, intrepid authors are still marketing their books. Here are some tid-bits and tips to help:
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These are ongoing activities that really cannot begin until a writer has developed their platform. The author platform is like a house woven of words. Those words make one author distinct from another — each author’s special pattern-of-patter making each house unique, so to speak. An author platform provides a structure the author can then begin to fill. Words — like living room furniture that reflect one’s tastes — decorate the platform and call to passerbys, “Hello! Something’s interesting here!”
