Book marketing is almost a dirty word, at least to many authors. The very idea of thinking about marketing ALL THE TIME, even when we’re writing, seems abhorant. At least it did to me. But understanding the realities of publishing, and the goals of my writing, helped me to view marketing in a new way. Here are the lessons I’ve gleaned as an author and publisher.
It is important to understand how bookstores and libraries get the books they display. They don’t just put your book on the shelf because you send them a copy. Au contraire. Instead, when a library receives an unsolicited and undirected copy of a book, it will likely end up in their annual book sale!
It is important to understand how bookstores and libraries get the books they display. They don’t just put your book on the shelf because you send them a copy. Au contraire. Instead, when a library receives an unsolicited and undirected copy of a book, it will likely end up in their annual book sale!
If you think you can avoid AI, good luck. It is the MSG flavoring our digital world. If it is not already in everything now, it will be—unless we put some laws in place that spell out the parameters and side-effects, which we don’t even know yet, but certainly include heart palpitations and sweating!
If you think you can avoid AI, good luck. It is the MSG flavoring our digital world. If it is not already in everything now, it will be—unless we put some laws in place that spell out the parameters and side-effects, which we don’t even know yet, but certainly include heart palpitations and sweating!
