You worked for years on the manuscript. Polished it with the help of friends and family, Shopped it around to agents and publishers. You agonized over the cover and lost sleep when you found the type-o in the crisp, newly-printed final copy. Enormous effort and time has gone into creating that six by nine inch bundle of compressed paper — like mini plywood dreams you carry them forth into the future in order to connect your writing with others. So what happens when all that work just disappears?
Resilience. Authors need it. Book stores need it. Book festivals need it, too. We all need the buoyancy of reboundability! Like most other gatherings, book festivals across the US and abroad were hit hard by the pandemic. but many are returning to vibrancy as we head into the last half of 2022 and 2023.
Get those creative juices flowing because marketing during the pandemic is going to take moxi! While marketing books has always been a challenging task for authors, the publishing industry is in turmoil now. Due to COVID 19, shipping and handling are a big problem with average book shipments now 22 – 30 days. This is having a major impact on the availability of some books through distributors like Amazon. In spite of this, intrepid authors are still marketing their books. Here are some tid-bits and tips to help:
These are ongoing activities that really cannot begin until a writer has developed their platform. The author platform is like a house woven of words. Those words make one author distinct from another — each author’s special pattern-of-patter making each house unique, so to speak. An author platform provides a structure the author can then begin to fill. Words — like living room furniture that reflect one’s tastes — decorate the platform and call to passerbys, “Hello! Something’s interesting here!”
One way of working for change is to voice your perspective, to write about it. It is true that the voices heard most loudly are those of people in power, and they may use their loud voices to convince others of the perspective that benefits them, and might even convince others to act against their own self-interest. But sometimes writers who write outside of their personal experience expose the wrong-doings of people in power.